My name is Andrew Taylor, I’m a Website/Graphic Designer, Ultrarunner, and Endurance Coach. I started this company to provide runners and athletes with guiding training for Track & Field, Long Distance Running, Triathlons, and General Fitness. With a growing knowledge of websites and graphic design came the excitement to create a high quality alternative to the stereotypical fitness/runner shirts on the market.

After years of running and working in the specialty retail industry, I understand what it means to balance inspiration, quality, and performance in creating a lifestyle brand of clothing and accessories. I am always working on refining designs and materials used to get them just right for the customer. To find out more information about our Shop and How We Produce and Ship Product, please visit the Shop FAQ Page. Shirts printed in the USA by Printful.

If you have a race, event, club, or any design that you would like to get produced, or need any design help, I would love to help! So whether you run on the road, trails or treadmill, walk the streets, or just subscribe to a fitness mindset – this shop is dedicated to you!

Feel free to use the Contact Form or email us at – and we will get back to you as soon as possible.


Be sure to check out my other services.  I offer Online CoachingPersonal TrainingCustom Training PlansFree Training Plans for runners of all ages and ability levels.  If you have any questions, please don’t hesitate to contact me.